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We negotiate commercial deals on behalf of our clients in order to maximise their hard work and potential. In the increasingly changing commercial market we aim to deliver for those we represent in order to ensure that their goals become their reality.

Career Progression 

The transition of sports professionals into new career paths is one of our specialised areas of expertise. Whether helping to carve out a career in television and media or addressing opportunities in football coaching and development, our sole aim is to devise a short, medium and long term tailored plan for each individual talent.

With careful planning and judgement, the process seeks to nurture each individual through different stages of their media and/or coaching path whilst ensuring that the journey is as comfortable as possible. We always start by assessing an individuals objectives and seeking to meet those expediently and meticulously where possible.  We have long established relationships with many of those in the television and production industry, as well as a wealth of experience in dealing and negotiating with those responsible for booking talent. We are extremely well connected with football clubs in the UK and abroad, enhancing commercial opportunities for those under our umbrella.

“Don’t miss the journey”

Brand Activations

Connecting brands with our talent is one of our key areas of expertise. We have close relationships with some of the best and world renowned brands. We aim to represent our talent diligently in order to negotiate the best possible deals thereby ensuring that our talent is properly remunerated for their hard work and skill. ​

Various factors come in to play when ensuring both the brand and the agreement are a suitable fit for the individual. There may be occasions where our advice may be not to enter into such an agreement, as subjectively all of these deals depend on a great many things rather than just some. By way of example; it is not unusual for boot deals to prohibit other contractual agreements with third parties (such as rival brands). This reflects the fact that all of these agreements need thorough and careful consideration. Profile exposure and a growing social media presence are also key area of expertise, with focus on objectively based outcomes.

“Commercially astute”

Media and Personal Relations

The groundswell of danger presented by social media has never been more apparent. A misplaced or misunderstood X post or Instagram uploaded can result in significant reputational damage to the individual. Prevention is better than cure! We can assist in sensible governance of social media and offer advice and support on how to best navigate the dangers associated. 

Whilst advocates of personally run social media accounts, such as Gary Neville, suggest that there is an authenticity in self-regulation, it can nevertheless be extremely helpful to approach this cautiously with us from the off to ensure that any risk is mitigated. We can also assist by signposting or referring our talent for appropriate advice to one of the experts on our experts register in the event that we cannot resolve the issue for you internally.

“Teamwork makes the dream work”

Social Media Management 

At Fam we can assist with developing the profile of our talent on social media by utilising the contacts we have and also ensuring that social media profiles are “on brand”. It is no secret that a competent and well guided social media presence can help propel the career if an individual in any sphere, but particularly in relation to sport and associated work. 

At Fam we can guide our talent through the best way in which to strategise and use social media as an advantage.

“Be part of Fam Social”

Event Management

The commercial management of our talent doesn’t stop at paid activations and opportunities. We actively help co-ordinate the attendance of our talent at some of the biggest events and premieres. Whether it’s red carpet events, festivals or tennis tickets for tournaments like Wimbledon, we always endeavour to ensure that our talent can be there. Our years spent developing connections and relationships within the media  and PR circle can help carve out such opportunities. 

“Don’t be late to the party”

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